At the recent PatronManager Community Meeting, there was a roundtable discussion on technological literacy in the arts. Gene Carr wrote an excellent blog post for Patron Technolgy post-conference and offers a few additional insights into the need for arts managers to become more literate when it comes to technology. Here's a link to his excellent …
CRM Solutions – A Few Lessons
CRM solutions are not created equal. There are important lessons to be learned.
The Most Important Questions
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Potential Audiences Say, “I want to be found, look for me.”
So many organizations complain that they can’t get new audiences. A panel of their own audience sat down recently to talk to them. Here is what they said.
Blind Luck is not a Sustainable Business Process
What drives your organization's success? Do you understand the processes that get you to the results you need? If not, spending more time on process and less on results will lead to sustainable success and a continuous learning environment for your organization.
The Arts Paradox: Are you at war with your brand?
How do we turn the tide of decreasing audience attendance for arts by creating environments that encourage both younger and more diverse first-time and returning patrons?
Transported to My Childhood Experience
Star Wars is my unique experience, what's your organization doing to shape your patron experience?
What’s your social media strategy? Don’t have one? Oh, boy…
If Google and Facebook aren't part of your nonprofit digital marketing strategy it should be - quickly!