When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
Tag: Development
Beyond the Numbers: Engaging Your Patrons Through Patron Journeys
The Opera America Conference rolls into St. Louis, Missouri 20 - 23 June. If you have never attended a conference this is a great one to attend. I have attended many over the years and each time come away engaged, inspired and energized. Marc Scorca and his team do an incredible job with each conference experience. …
Continue reading Beyond the Numbers: Engaging Your Patrons Through Patron Journeys
CRM Solutions – A Few Lessons
CRM solutions are not created equal. There are important lessons to be learned.
The Most Important Questions
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Executives and Organizations in Transition – Part Three
Understanding who is driving the artistic choices as well as to how they fit into an overall organizational artistic vision is important both for continuity and stability.
Executives & Organizations In Transition – Part Two
It is a given for just about any nonprofit that attracting, retaining and upgrading patrons is the name of the game. Afterall, if an organization produces great art and there is no one in the hall to see it is it still great art? An organization's marketing plan is crucial to operations.
Executives & Organizations In Transition – Part One
It is a fact of life that people change jobs. Whether it is for professional growth or other reasons, organizations are facing more job transitions as a result of the improving economy.
Adopting a “Jobs to Be Done” Mentality to Arts Innovation and Customer Service
From a “jobs to be done” perspective, arts organizations have an opportunity to capitalize on this by redefining how they relate to the patron and how they define the metrics for success through understanding a patron’s “jobs to be done.”
