When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
So many organizations complain that they can’t get new audiences. A panel of their own audience sat down recently to talk to them. Here is what they said.
It is a given for just about any nonprofit that attracting, retaining and upgrading patrons is the name of the game. Afterall, if an organization produces great art and there is no one in the hall to see it is it still great art? An organization's marketing plan is crucial to operations.
In 2014 consumers spent nearly $3.2 billion to attend opera. After adjusting for inflation, that spending was 3.5 times greater than it was in 2000.
Increasingly opera companies are turning to the very artists that perform on their stages for assistance in running their organizations.While these artists are focusing their talents on providing artistic consultation still others are using their talents to improve an organization's bottom line. David Walker is one such artist who has transitioned from the operatic stage to the Managing Director at Palm Beach Opera.
How do we turn the tide of decreasing audience attendance for arts by creating environments that encourage both younger and more diverse first-time and returning patrons?
People need the experience of live theater says Peter Sagal of Wait Wait... Don't Tell Me.