Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
So many organizations complain that they can’t get new audiences. A panel of their own audience sat down recently to talk to them. Here is what they said.
Understanding who is driving the artistic choices as well as to how they fit into an overall organizational artistic vision is important both for continuity and stability.
It is a given for just about any nonprofit that attracting, retaining and upgrading patrons is the name of the game. Afterall, if an organization produces great art and there is no one in the hall to see it is it still great art? An organization's marketing plan is crucial to operations.
It is a fact of life that people change jobs. Whether it is for professional growth or other reasons, organizations are facing more job transitions as a result of the improving economy.
If you aren't holding your technology accountable then you are missing an opportunity to grow your business. In fact, your technology could very well be hurting your business. So how do you evaluate your technology?
Frankly, the sheer volume of the posts just on my page makes my heart drop. Artists that have been my mentors, colleagues, and friends over the years have posted. Behind those "Me too" posts are stories, sometimes a single incident, sometimes a pattern of harassment and in some case abuse that has been a part of the arts for far too long.