CRM solutions are not created equal. There are important lessons to be learned.
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
If you aren't holding your technology accountable then you are missing an opportunity to grow your business. In fact, your technology could very well be hurting your business. So how do you evaluate your technology?