When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
Category: Marketing
Beyond the Numbers: Engaging Your Patrons Through Patron Journeys
The Opera America Conference rolls into St. Louis, Missouri 20 - 23 June. If you have never attended a conference this is a great one to attend. I have attended many over the years and each time come away engaged, inspired and energized. Marc Scorca and his team do an incredible job with each conference experience. …
Continue reading Beyond the Numbers: Engaging Your Patrons Through Patron Journeys
Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part Two
In Part One we covered the philosophy of dynamic pricing and introduced some concepts and tools needed to use dynamic pricing in your organization. If you missed the first blog post you can click on this link: Dynamic Pricing: The Toolbox You Need for Extra Revenue - Part One. In this second part, we are …
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Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part One
Let’s face it. Achieving your revenue goals is tough work- right? What if you could just add a little extra cost to each ticket transaction? Sounds like a reasonable idea? Now, I’m going to say something that may shock you. You should always be actively dynamic pricing your ticket inventory. Now, don’t run for exits. …
Continue reading Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part One
CRM Solutions – A Few Lessons
CRM solutions are not created equal. There are important lessons to be learned.
The Most Important Questions
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Moving Beyond Transactions to Engagement
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
Potential Audiences Say, “I want to be found, look for me.”
So many organizations complain that they can’t get new audiences. A panel of their own audience sat down recently to talk to them. Here is what they said.
Executives & Organizations In Transition – Part Two
It is a given for just about any nonprofit that attracting, retaining and upgrading patrons is the name of the game. Afterall, if an organization produces great art and there is no one in the hall to see it is it still great art? An organization's marketing plan is crucial to operations.
Executives & Organizations In Transition – Part One
It is a fact of life that people change jobs. Whether it is for professional growth or other reasons, organizations are facing more job transitions as a result of the improving economy.
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