The Need for Technology Literacy

At the recent PatronManager Community Meeting, there was a roundtable discussion on technological literacy in the arts. Gene Carr wrote an excellent blog post for Patron Technolgy post-conference and offers a few additional insights into the need for arts managers to become more literate when it comes to technology. Here's a link to his excellent …

Continue reading The Need for Technology Literacy

Beyond the Numbers: Engaging Your Patrons Through Patron Journeys

The Opera America Conference rolls into St. Louis, Missouri 20 - 23 June. If you have never attended a conference this is a great one to attend. I have attended many over the years and each time come away engaged, inspired and energized. Marc Scorca and his team do an incredible job with each conference experience. …

Continue reading Beyond the Numbers: Engaging Your Patrons Through Patron Journeys

Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part Two

In Part One we covered the philosophy of dynamic pricing and introduced some concepts and tools needed to use dynamic pricing in your organization. If you missed the first blog post you can click on this link: Dynamic Pricing: The Toolbox You Need for Extra Revenue - Part One. In this second part, we are …

Continue reading Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part Two

Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part One

Let’s face it. Achieving your revenue goals is tough work- right? What if you could just add a little extra cost to each ticket transaction? Sounds like a reasonable idea? Now, I’m going to say something that may shock you. You should always be actively dynamic pricing your ticket inventory. Now, don’t run for exits. …

Continue reading Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part One