Building Bridges at Opera Europa

When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.

Online Fundraising: Slowly but Surely

Let's face it if you are an organization that is actively fundraising, you probably have some strategy for online donations. From the creation of the donate now button to email donations and mobile apps, more and more resources are being devoted to attracting online donations. Even though this technology has been around since the late …

Continue reading Online Fundraising: Slowly but Surely

The Most Important Questions

A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …

Continue reading The Most Important Questions

From Artist to Administrator: David Walker

Increasingly opera companies are turning to the very artists that perform on their stages for assistance in running their organizations.While these artists are focusing their talents on providing artistic consultation still others are using their talents to improve an organization's bottom line. David Walker is one such artist who has transitioned from the operatic stage to the Managing Director at Palm Beach Opera.