When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
Category: Development
Online Fundraising: Slowly but Surely
Let's face it if you are an organization that is actively fundraising, you probably have some strategy for online donations. From the creation of the donate now button to email donations and mobile apps, more and more resources are being devoted to attracting online donations. Even though this technology has been around since the late …
CRM Solutions – A Few Lessons
CRM solutions are not created equal. There are important lessons to be learned.
The Most Important Questions
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Moving Beyond Transactions to Engagement
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
Executives & Organizations In Transition – Part Two
It is a given for just about any nonprofit that attracting, retaining and upgrading patrons is the name of the game. Afterall, if an organization produces great art and there is no one in the hall to see it is it still great art? An organization's marketing plan is crucial to operations.
Executives & Organizations In Transition – Part One
It is a fact of life that people change jobs. Whether it is for professional growth or other reasons, organizations are facing more job transitions as a result of the improving economy.
From Artist to Administrator: David Walker
Increasingly opera companies are turning to the very artists that perform on their stages for assistance in running their organizations.While these artists are focusing their talents on providing artistic consultation still others are using their talents to improve an organization's bottom line. David Walker is one such artist who has transitioned from the operatic stage to the Managing Director at Palm Beach Opera.
The Arts Paradox: Are you at war with your brand?
How do we turn the tide of decreasing audience attendance for arts by creating environments that encourage both younger and more diverse first-time and returning patrons?
Adopting a “Jobs to Be Done” Mentality to Arts Innovation and Customer Service
From a “jobs to be done” perspective, arts organizations have an opportunity to capitalize on this by redefining how they relate to the patron and how they define the metrics for success through understanding a patron’s “jobs to be done.”
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