When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
Let's face it if you are an organization that is actively fundraising, you probably have some strategy for online donations. From the creation of the donate now button to email donations and mobile apps, more and more resources are being devoted to attracting online donations. Even though this technology has been around since the late …
CRM solutions are not created equal. There are important lessons to be learned.
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
It is a given for just about any nonprofit that attracting, retaining and upgrading patrons is the name of the game. Afterall, if an organization produces great art and there is no one in the hall to see it is it still great art? An organization's marketing plan is crucial to operations.
It is a fact of life that people change jobs. Whether it is for professional growth or other reasons, organizations are facing more job transitions as a result of the improving economy.