When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
Frankly, the sheer volume of the posts just on my page makes my heart drop. Artists that have been my mentors, colleagues, and friends over the years have posted. Behind those "Me too" posts are stories, sometimes a single incident, sometimes a pattern of harassment and in some case abuse that has been a part of the arts for far too long.
What is the role of a performing arts center? Its more than just programming.
People need the experience of live theater says Peter Sagal of Wait Wait... Don't Tell Me.