When we think about building bridges with our audience we often times get so caught up in the act of selling that first ticket that we miss out on the greater opportunity to engage with the patron on a deeper level. In my talk, I put forth the idea of creating a patron journey. A patron journey is a series of narrative touch points that connect the patron to organization resulting in increased engagement.
Author: Kevin Patterson
The Need for Technology Literacy
At the recent PatronManager Community Meeting, there was a roundtable discussion on technological literacy in the arts. Gene Carr wrote an excellent blog post for Patron Technolgy post-conference and offers a few additional insights into the need for arts managers to become more literate when it comes to technology. Here's a link to his excellent …
Beyond the Numbers: Engaging Your Patrons Through Patron Journeys
The Opera America Conference rolls into St. Louis, Missouri 20 - 23 June. If you have never attended a conference this is a great one to attend. I have attended many over the years and each time come away engaged, inspired and energized. Marc Scorca and his team do an incredible job with each conference experience. …
Continue reading Beyond the Numbers: Engaging Your Patrons Through Patron Journeys
Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part Two
In Part One we covered the philosophy of dynamic pricing and introduced some concepts and tools needed to use dynamic pricing in your organization. If you missed the first blog post you can click on this link: Dynamic Pricing: The Toolbox You Need for Extra Revenue - Part One. In this second part, we are …
Continue reading Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part Two
Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part One
Let’s face it. Achieving your revenue goals is tough work- right? What if you could just add a little extra cost to each ticket transaction? Sounds like a reasonable idea? Now, I’m going to say something that may shock you. You should always be actively dynamic pricing your ticket inventory. Now, don’t run for exits. …
Continue reading Dynamic Pricing: The Toolbox You Need for Extra Revenue – Part One
A Culture of Random Acts of Kindness
A few days ago I was at my local grocery store. Being able to work from home affords me the luxury of grocery shopping at off times. So I picked up the few items that I needed and headed for the self-checkout. I confess that I like scanning and bagging my own groceries. One of …
Online Fundraising: Slowly but Surely
Let's face it if you are an organization that is actively fundraising, you probably have some strategy for online donations. From the creation of the donate now button to email donations and mobile apps, more and more resources are being devoted to attracting online donations. Even though this technology has been around since the late …
CRM Solutions – A Few Lessons
CRM solutions are not created equal. There are important lessons to be learned.
The Most Important Questions
A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Moving Beyond Transactions to Engagement
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.
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