Beyond the Numbers: Engaging Your Patrons Through Patron Journeys


The Opera America Conference rolls into St. Louis, Missouri 20 – 23 June. If you have never attended a conference this is a great one to attend. I have attended many over the years and each time come away engaged, inspired and energized. Marc Scorca and his team do an incredible job with each conference experience.

At this conference, I’ll be doing a session on Patron Journeys. Engaging with patrons is so important to long-term sustainability for any organization.

Most organizations focus on the financial reporting contained in their P&L and balance sheets when it comes to measuring patron growth in earned (tickets sales) and contributed income (donations). However, by understanding why and how patrons engage, an organization can serve as a guide, curating the patron journey and increasing patron engagement, fully engaging patrons, and turning them into brand ambassadors. This is a workshop-style talk in which participants will work together and develop a framework for continuing to develop patron journey models.

I’ll be presenting this session on Thursday, 21 June at 1:00p. Sign up today and join in the conversation.

Click here for more information:

Beyond the Numbers: Engaging Your Patrons Through Patron Journeys

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