A video has been embedded into this blog post.

While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry.

This first presentation was about The Most Important Questions Your Organization Should be Asking. In the presentation, I focus on how to keep focused on the goal of Attracting, Retaining and Upgrading your patrons by understanding your key metrics and how they can assist you in putting your patrons are the center of your organization.

Check it out!