A video has been embedded into this blog post. While I was at INTIX in Baltimore this year I was invited to give a couple of presentations on their Inspiration Stage, a mini-forum for exchanging ideas about topics in our industry. This first presentation was about The Most Important Questions Your Organization Should be Asking. …
Month: January 2018
Moving Beyond Transactions to Engagement
Through understanding that audiences want to take a journey with an organization, it is critical that the organization take the time to understand and learn from their audience. By gathering information about audiences strategic decisions can be made to engage, retain and cultivate lasting relationships.